ADVERTISING

Description

Central Films takes viewers on the harrowing journey of migration, in the heart-wrenching 3-minute short film "Odyssey" commissioned for the Mexico City Museum of Memory and Tolerance.

Directed by Rodrigo García Sáiz, "Odyssey" portrays the touching story of a migrant and the adversities he faces to reach the United States. His seemingly eternal journey through the desert takes a surprising turn when, instead of reaching the United States, he returns home to Mexico, with an unexpected twist.

The short film showcases the daily challenges that thousands of migrants face and aims to commemorate their journeys when they end tragically. Dedicated to these individuals, the film portrays migration as a global issue where people risk everything in pursuit of a better life. Many migrants never reach their destination, and some perish along the way. For many from Mexico, this leaves the Day of the Dead as the only opportunity for them to return home, a day when departed souls reunite briefly with their living family members.

Residing in both Los Angeles and Mexico City, Rodrigo is considered one of the industry’s best directors for the Latin American and general markets. His work transcends languages and cultures, uniting audiences with both a reflection of genuine human connection and a glimmer of hope within that humanity. Among his tear-jerking ads include the famous Kohl’s “Give With All Your Heart” campaign, virally spoofed by SNL. His campaigns for Skittles, IKEA, Tecate, and Allegro, among others, have earned ad awards spanning Cannes Lions, Clio Awards, The One Show Awards, D&AD Awards and CICLOPE Awards.

Central Films, a production company based in Mexico, the USA, Colombia, Chile, Spain, and Peru, expertly dedicates itself to advertising and branded content with an emphasis on depth of story. Recent work includes the cancer-screening PSA “Late, A Short Film” and the Phoenix Super Bowl commercial “Positions”, also directed by Rodrigo.

This professional campaign titled 'Odyssey' was published in Mexico in May, 2024. It was created for the brand: Mexico City Museum of Memory and Tolerance, by ad agencies: Central Films and Montalvo. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 23 days ago.

Credits

Agency: Montalvo
Creative Directors: Pepe Montalvo, Tino Vélez, Checo Díaz Infante
Copywriters: Carlos Meza, Checo Díaz Infante
Art Directors: Carlos Meza, Checo Díaz Infante
Agency Producer: Juan Pablo Osio
Client: Sharon Zaga

Production Company: Central Films
Director: Rodrigo García Sáiz
Executive Producer: Mauricio Francini / Eduardo Trujillo
Producer: Luis Gerardo Gutierrez Alanis
1st. AD: Raul Senties Tablada
Art Director: Manuel Gonzalez Silvestre
DP: Jose Casillas Contreras
Wardrobe Stylist: Viviana Lopez Rothfuss (Izbe Rodriguez)
Editor: Jorge Hernandez
Post Producer: Leonel Perez
Color Correct: Urbano
Audio Design: Bernardo Bravo
Music: Ramiro Del Real
Post Production Coordinator:Patricia Guerra
Online: Armando Ortiz

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