ADVERTISING

Ulta Beauty

Ode to Black Beauty

Agency: McCann Worldgroup

Description

For Black History month, Ulta Beauty wanted to pass the mic to one of our original muses, Jasmine Mans. Jasmine is the voice of the company’s MUSE anthem film and an honoree in our MUSE 100. In our continual support of the muses shaping, influencing and changing the beauty landscape, we gave her creative freedom to conceptualize a sequel to our powerful manifesto. In her own words, she created an “Ode to Black Beauty,” a 1-minute poem dedicated to the beauty of the Black community. In collaboration with McCann, Jasmine and her team of Black creatives shot a social video of her performing the piece. The film will be featured throughout February across various owned and paid channels.

This professional campaign titled 'Ode to Black Beauty' was published in United States in February, 2022. It was created for the brand: Ulta Beauty, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 1 year ago by Communications Manager: Shana Blackman of McCann Worldgroup.

Credits

Advertising Agency: McCann New York, United States of America
EVP Executive Creative Director, McCann New York: Kathleen O’Brien
SVP Group Creative Director, McCann New York: Gabrielle Shirdan
SVP Group Creative Director, McCann New York: Rachel Leibson
VP Creative Director, McCann New York: Ruth Boulter
Copywriter, McCann New York: Idara Akpan
Senior Art Director, McCann New York: Debbie Yoo
Art Director, McCann New York: Maria Useche
Junior Copywriter, McCann New York: Isabelle Leon
Co Chief Creative Officer, McCann North America: Tom Murphy
Senior Integrated Producer, McCann: Jory Sutton
Business Manager, Music, McCann: Jamie Jou
VP Creative Partnerships, McCann: Camille Dagorn
Senior Director, Celebrity Partnerships, McCann: Damien Choy Smith
Business Manager, McCann: Theresa Maranzano
Talent Payment Manager, McCann: Krenzy Vergara
EVP Executive Account Director, McCann New York: Jackie Blum
VP Account Director, McCann New York: Megan Tierney
Account Director, McCann New York: Courtney Marin
Account Executive, McCann New York: Natacha Mihigo
Assistant Account Executive, McCann New York: Ashley Ren
VP Strategy Director, McCann New York: Paddy Mangunta
SVP Group Strategy Director, McCann New York: Deb Freeman
Associate Social Strategy Director, McCann New York: Kara Haynesworth
Production Company: Umi’s House
Videographer/Director: Gabriel Herns
Production Designer: Aziza Johnson
Senior Producer Craft NY: Zoe Greene
SVP Head Of Content North America Video Production, Craft: Adam Hirsch
Editorial: Craft NY
VP Director Of Craft Edit & Graphics, Broadcast Studio: Karen Hennegan
Senior Producer: Priscilla Colon
Producer: Anthony Sarni
Editors: Luke Graziano, Matt Flamm
Sound Engineers: Nick MacDonald, Robin M. Buyer
Colorists: Devin Altobello, Andrew Aldridge

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