With Uber Eats now offering grocery delivery, audiences now have more choice than ever before. To bring this power of choice to life Uber Eats’ empowered viewers with the ultimate choice- the power to choose how our commercials ended.
“Choose your own AO” features tournament tennis stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers scan the QR code to see the highly entertaining and very surprising ending of their choice. An online media buy, supporting the broadcast campaign, also sees placements that have been purposefully selected to empower viewers to choose their preferred ending.
This professional campaign titled 'Choose Your AO - Todd Woodbridge, Choose Your AO - Nick K...' was published in Australia in January, 2022. It was created for the brand: Uber Eats, by ad agency: Special Group. This Integrated medium campaign is related to the Other and Retail Services industries and contains 15 media assets. It was submitted 8 months ago.
Advertising Agency: Special Group, Sydney, Australia