Ulta Beauty

Celebrating Beauty as a Force for Good

Agency: McCann


Ulta Beauty, the nation’s largest beauty retailer, introduced Beauty&, a 360-campaign designed to inspire all to reclaim beauty on their own terms. The campaign, created in partnership with McCann, includes creative work, the brand’s first-ever podcast, a limited-edition t-shirt collection developed in partnership with designers Meena Harris, Timothy Goodman, and Emmy Star Brown.

As part of the brand’s celebration of beauty being more than skin-deep, a $200,000 donation to the Jed Foundation, a national non-profit supporting the mental health of teens and young adults.

This professional campaign titled 'Celebrating Beauty as a Force for Good ' was published in United States in August, 2022. It was created for the brand: Ulta Beauty, by ad agency: McCann. This Digital medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago.


Kathleen O’Brien, EVP Executive Creative Director
Kat Saoyen, VP Creative Director
Debbie Yoo, Senior Art Director
Idara Akpan, Senior Copywriter
Jazzmine Bustamante, Junior Art Director
Jamar Callender, Art Director
Wallis Perry, Copywrtier
Maria Useche, Art Director
Isabella Leon: Junior Copywriter

Production and Talent:
Jory Sutton, Senior Integrated Producer
Ani Goldoni, Junior Producer
Eric Johnson, SVP, Executive Integrated Music Producer
Colleen Dahlstrom, Music Producer
Madison Rowe, Junior Music Producer
Jamie Jou, Business Manager, Music
Krenzy Vergara, Talent Payment Manager, Business Affairs
Theresa Mananzano, Senior Business Manager
Kimberly Kress, EVP Head of Celebrity & Creator Partnerships
Camile Dagorn, VP Creator Partnerships
Tom Wentworth, VP Celebrity Partnerships
Damien Choy Smith, Senior Director Celebrity Partnerships

Account and Strategy:
Jackie Blum, EVP Executive Account Director
Megan Tierney, VP Account Director
Courtney Marin, Account Director
Thu Tran, Account Supervisor
Natacha Mihigo, Account Executive
Ashely Ren, Assistant Account Executive
Laura Frank, SVP Group Strategy Director
Paddy Mangunta, Strategy Director

Julia Brown, Associate Director of Project Management
Joanna Diaz, Project Manager

Production Partner Credits:

Production Company: Little Minx
Director: Amandla Baraka
Director of Photography: Malik Hassan Sayeed
President: Rhea Scott
Head of Production: Elaine Behnken
Executive Producer: Helen Hollien
Line Producer: Annalise Rowane
Staff Coordinator: Dave Randolph
Production Supervisor: Shae Horton
Comm Coordinator: Channer Miller
1st AD: Greg Jenkins
2nd AD: Adam Hein
Camera Op: Anthony Brookes
Gaffer: Donald “Mazi” Mitchell
Key Grip: Otis Burkes
Production Designer: Jona Tochet
Hair Styling: Vernon Francois & Michelle O’Connor
Make-Up: Lottie Stannard
Wardrobe Stylist: Mindy Le Brock
Manicurist: Ronna Jones
Location Manager: Byll Williams & Matthew Mehl
Gangboss: James Deegan

Editorial: Cut & Run
Editor: Eric Argiro
Creative Director, Animation and Design: Jun Lee
Managing Director: Lauren Hertzberg
Executive Producer: Ellese Shell
Producer, Post Production: Diana Méndez
Producer, Finishing: Evan Sanyour

Ulta Beauty Credits:
Dave Kimbell: CEO
Karla Davis: VP Integrated Marketing
Lisa Lu: Director Integrated Marketing
Christine White: Senior Director Social & Media Strategy
Dylan Wiseman, Senior Manager, Social & Content Strategy
Eileen Ziesemer: VP Public Relations


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