Description
When we imagine a worst-case scenario, even at their most ridiculous, it causes anxiety because it could happen. We created a poster that brings you into your mind's catastrophising journey, illustrating a bizarre scenario that culminates in a car accident. But even if an elephant ran into your car, it's not a problem if your car is covered by MSIG insurance.
This professional campaign titled 'Oddly Specific Uncertainties' was published in Malaysia in October, 2024. It was created for the brand: MSIG, by ad agency: Chariot Agency. This OOH Outdoor medium campaign is related to the Insurance industry and contains 5 media assets. It was submitted 5 months ago by Chariot Agency.
Credits
Executive Creative Director: Jarrod Reginald
Art: Ng Yao Ding
Illustrator: Amy Tan
Copy: Christyna Fong
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Senior Agency Manager: Vanessa Pang
Client: MSIG
Head of Department, Branding & Communications: Lim Yee Feng
