The Glo My G 'If I could' TVC underscores the possibilities that are open to Nigerians when they are empowered. The story encourages young Nigerians in particular to START irrespective of whatever limitations in their way and to start with Glo My G - the bundle that's always going to have their backs.
Print KV
Print KV
Print KV
Shirt BTL
Water bottle BTL
Bandana BTL
Description
Glo’s My G campaign was developed to engage Nigeria’s Gen Z and Millennial audiences with affordable, app-specific data bundles designed for their everyday digital behavior. The product offered flexible plans starting from ₦100, granting access to popular platforms like TikTok, WhatsApp, Instagram, Snapchat, Boomplay, and GloTV.
The creative direction was built around the term “My G,” a widely used slang for a trusted friend, making the campaign feel relatable and culturally aligned. Execution included vibrant TVCs, social media amplification, and a multi-city youth tour targeting campuses across key urban centers.
The campaign delivered strong results—driving high bundle subscriptions, increasing brand engagement among young users, and positioning Glo as a brand that understands and empowers the digital lifestyle of Nigerian youth.
This professional campaign titled 'My G ' was published in Nigeria in August, 2024. It was created for the brand: Glo, by ad agency: MetropolitanRepublic. This 360°, Film, and Print media campaign is related to the Electronics, Technology, Media, and TV and Streaming Promos industries and contains 7 media assets. It was submitted 5 months ago by Creative Director: Dada Ayodele Michael of MetropolitanRepublic.
Credits
Advertising Agency: MetropolitanRepublic
Creative Director: Dada Ayodele, Nokulunga Msomi
Business Director: Ogedi Akabueze
Copywriter: Dada Ayodele, Apochi Melissa
Art Director: Osagie Ejehi
Animation Designer: Adejare Kehinde, Matthais Kupoluyi
Account Manager: Talatu Kwasu
