Numbers matter

The challenge: stc is one of the main telecom companies in the GCC & MENA region. The postpaid market in Bahrain is saturated, with many people already having more than one line. However, as it is one of stc's core products, they were looking for ways to generate further revenue from it, via additional lines and VAS (Value Added Services). One of these strategies involved promoting special “premium” numbers.

Insight: In the depths of human nature lies an insatiable thirst for distinction and an unyielding desire to stand out from the crowd and demonstrate status. Premium numbers are considered one of the many ways that distinguish their owners and mirror their unique styles. The special collection of numbers speaks volumes about their owner and communicates to our core target that premium numbers are emblems of individuality and prestige. In the GCC and MENA region, especially in Bahrain, numbers really matter.

The idea "numbers matter"
The campaign aimed to bring this notion of prestigious numbers into the realm of telecommunications. To accomplish that, we utilized renowned numbers of sports legends (for instance: Jordan & Messi's jersey numbers), road signs, premium car plates known in the region, famous movie titles, and the highest temperature degrees reached in Bahrain (all considered unforgettable numbers) to reflect that numbers really matter. Now, you can own an unforgettable phone number through the stc Bahrain app.