Shop Bahrain is a perfectly timed celebration that starts at the peak of the festive winter months. Currently no other country in the GCC has a national festival positioned as a winter carnival. Our idea is to play this up as a unique selling point by showcasing the island of Bahrain as a winter wonderland which is teeming with people, buzzing with excitement and overflowing with offers. We aim to literally bring alive that festive spirit in the air.
This professional campaign titled 'Taste tour, Malls, Celebration' was published in Bahrain in January, 2017. It was created for the brand: Bahrain Shopping Festival, by ad agency: Ogilvy. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Memac Ogilvy, Bahrain
Creative Director: Simon Impey
Art Director: Mukesh Jadhav
Copywriter: Divyan Kriplani
Illustrator: Mark Gmehling