MyState Bank

Numbers & Feelings

Agency: The Royals


Australian bank MyState Bank is showing how life is better when your head and your heart work together, in a new campaign reinforcing the bank’s brand platform – ‘The human way to bank’.
Titled ‘Numbers & Feelings’, the campaign by The Royals tackles the unnecessarily complicated nature of banking in Australia, and wants you to feel human and in control of your finances – at MyState Bank you are not just a number run by an algorithm. They understand that truly human-friendly banking cuts out the unnecessarily complicated processes, helping people balance their heads (the numbers) with their hearts (their feelings) – and providing a banking experience which satisfies both.

This professional campaign titled 'Numbers & Feelings' was published in Australia in January, 2022. It was created for the brand: MyState Bank, by ad agency: The Royals. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 2 years ago by PR Lead: Andrea Sophocleous of The Royals.


Advertising Agency: The Royals, Sydney/Melbourne, Australia
Production Company: The Sweetshop
Sound House: Sonar Music
Post House: Arc Post Production
Stills Production: Majella Productions
Director: Kate Halpin
Producer: Edward Pontifex


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