The latter half of the 20th century was a time of immense change, with millions across the globe making a stand against inequality, war and apathy. We may never know their names, but they were the ones doing the hard work of mass resistance to the status quo - many of them doing it in their Docs. Leveraging the Dr Martens legacy and iconic design we recreated some of these historical turning points with a boots-on-the-ground focus, producing a fitting tribute to the countless Doc wearers who stood up for what they believed in and cementing the brand's role in shaping modern history.
This professional campaign titled 'Stand For Something' was published in South Africa in February, 2020. It was created for the brand: Dr. Martens, by ad agency: Promise. This Print medium campaign is related to the Fashion and Retail Services industries and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Promise, Johannesburg, South Africa
Executive Creative Director: Marc Watson
Creative Director: Nic Kostouros
Copywriter: Grant Mark Renecle