Colorectal Cancer Canada

Nothing to Hide

Agency: Ogilvy Canada


Every year during Colorectal Cancer Awareness Month, Colorectal Cancer Canada initiates a nationwide awareness campaign. The objective is to motivate Canadians aged 50 to 74 to participate in screening tests.

The "Nothing to Hide" campaign features a collection of X-rays, showcasing unusual objects found in the colon: a cassette tape, a light bulb, a set of keys, and more. Each visual is accompanied by the tagline "It's better to get screened, whatever they find."

This professional campaign titled 'Nothing to Hide' was published in Canada in February, 2022. It was created for the brand: Colorectal Cancer Canada, by ad agency: Ogilvy Canada. This Film, OOH Outdoor, and Print media campaign is related to the Health and Public Interest industries and contains 4 media assets. It was submitted 18 days ago by Art Director: Thomas Li Vigni of Publicis.


Client: Barry Stein
Agency: Ogilvy Canada
Executive Creative Direction: Gavin Drummond
Creative team: Gavin Drummond, Thomas Li Vigni, Jean-Luc Dion
Art Direction: Thomas Li Vigni
Strategy: Sandie Rotgé
Motion design: Benoît St-Laurent
Graphic design: Benoît St-Laurent
Account services: Lyne Clermont


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