Wyoming Whiskey

Made of Wyoming

Agency: 77 Ventures


Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in their most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s position as America’s premium craft bourbon, the campaign showcases Wyoming’s vast landscapes and rugged beauty, from the Bighorn Basin to the Teton Range, and highlights craftsmanship, western tradition, and the sense of adventure intrinsic to the craft distiller and its home state.

“Made of Wyoming” was developed by Wyoming Whiskey’s longtime agency partner, 77 Ventures Creative, who collaborated with production company Boomshot on an array of mixed-media assets. Footage and imagery for the campaign come from 7 years of shooting across the state -- captured at the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby.

Michael Haje, President and Creative Director of 77 Ventures Creative and Boomshot founder, says of the campaign, “It’s another great creative opportunity from Wyoming Whiskey. The chance to tell its authentic brand story, show the whiskey world where we’re from, and demonstrate the impact of our very different environment on our bourbon.”

Jack Bauer, Senior Brand Manager for Wyoming Whiskey, says of the campaign, “It’s exciting to launch our first ever brand Campaign and communicate why Wyoming Whiskey stands alone. The whiskey is a reflection of the state. Its people, landscape, and weather create one of the most unique whiskeys in the world, and we are delighted to share its story through the “Made of Wyoming” campaign.”

This professional campaign titled 'Made of Wyoming' was published in United States in December, 2023. It was created for the brand: Wyoming Whiskey, by ad agency: 77 Ventures. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 5 months ago.


Agency: 77 Ventures Creative
Production Co: Boomshot
President: Michael Haje
Managing Director: Meredith Weiss
CD/Writer: Michael Haje
CCO: Galen Bernard
Head of Design: Alan Leusink
CD/ Writer: Brendan Gillen
Executive Producer: Kim Daniels
Head of Production: Krysia Johnstone
Director of Photography: Will Atherton
Editor/Photographer: Connor Cassidy
Photographer: Thomas LaGrega
Photographer: Tuck Fauntleroy
Colorist: Rob Bessette / Color Refinery
Sound/Mix: Rick Van Benschoten
VO: Will Brood
Product Photographer: Mark Loader
Print Producer: Josette Lata
Group Account Director: Laura Ericksen
Assistant Account Executive / Social Media Coordinator: Eva Speaker


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