Not Your Slogan
Description
Alcohol brands allocate multimillion-dollar budgets to promote their products. Can we leverage their experience for the launch of NotHangover? We thought: «Why not?» and initiated a campaign where alcohol advertising promotes our product.
This campaign was awarded a bronze at the 2024 Young Ones Student Awards.
This student campaign titled 'Not Your Slogan' was published on May 14, 2024. It was created for the brand: NotCo, . This Experiential, Integrated, and Print media campaign is related to the Other industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
School: Mads International, Limassol, Cyprus
Art Directors: Taras Sychov, Vlada Baiazitova
Copywriters: Darya Baranouskaya, Kristina Glukhova, Olga Lapa
Tutors: Arina Avdeeva, Elena Dernova, Islom Gulyamov
