What Livestock Would Look Like If They Survived to Full Life Expectancy

Agency: AKQA


When was the last time you saw an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age, because in the current food system they only live a fraction of their natural lives. NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system.

The captivating A.I. images can be seen on social media, billboards, and print ads in selected cities in the US through the end of Earth Month. The campaign, created by AKQA Bloom, wants to expose how surprised most people are to learn that cows can live up to 48 years in nature, pigs up to 23 years, and chickens over 20 years. However, in the current global food system, these animals only live a matter of months and sometimes even days. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.

This professional campaign titled 'What Livestock Would Look Like If They Survived to Full Life Expectancy' was published on April 18, 2023. It was created for the brand: NotCo, by ad agency: AKQA. This Digital medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 1 year ago.


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