NotHangover: Power Up Case Study Video


People don't like the feeling of being hungover. So, we created a campaign to show how NotHangover can make you feel like you have super powers the day after drinking instead of being hungover.

This student campaign titled 'Power Up' was published in United States in December, 2023. It was created for the brand: NotCo, by ad school: S.I. Newhouse School of Public Communications. This Digital and Experiential media campaign is related to the Alcoholic Drinks and Gaming industries and contains 1 media asset. It was submitted 4 months ago.


School: S.I. Newhouse School of Public Communications
Art Directors: Lara Molinari, Marlana Bianchi
Copywriter: Jack Levin
Instructor: Mel White
Voice Over: Max Weisman


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.