Not Worth The Gamble
Description
A public safety campaign by CFSEU-BC that uses humour and storytelling to expose the hidden risks of illegal gambling. Through a fictional crime-fighting duo, “The Squad,” the campaign reveals how illegal gaming fuels organized crime while reframing players as victims—not perpetrators—and directing audiences to trusted, legal alternatives.
This professional campaign titled 'Not Worth The Gamble' was published in Canada in February, 2026. It was created for the brand: CFSEU-BC, . This Design, Digital, and Integrated media campaign is related to the Gambling, Gaming, and Public Interest industries and contains 7 media assets. It was submitted about 16 hours ago by Designer/Art Director : Joshua Parker-Toulson of The Combined Forces Special Enforcement Unit of BC .
Credits
Lead agency and campaign owner: CFSEU-BC (Combined Forces Special Enforcement Unit of BC)
Operational enforcement partner: JIGIT (Joint Illegal Gaming Investigation Team)
Funding partner and legal gaming authority: BCLC (British Columbia Lottery Corporation)
Campaign strategy, media planning, and execution partner: Mothership Marketing
Creative production and content development partner: Barbershop Films
Web Design & Creative Direction: Joshua Parker-Toulson
