Marumby Auto Shopping, a car store in Curitiba, Brazil, even on its reduced hours, has received elderly customers who want a new car. And this is an unacceptable during a pandemic crisis because they are part of the risk group. So we painted messages on their special parking spots telling them that more important than buying a car right now is to take care of their health.
This professional campaign titled 'Not reserved for the elderly' was published in Brazil in May, 2020. It was created for the brand: Marumby Auto Shopping, by ad agency: LCT. This Outdoor medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago by Creative director: Ricardo Tramontini of LCT.
Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Copywriter: Junior Cardoso