Description
Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering.
Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life in the heart of Downtown Boston. The two billboards read:
“Monogamy is for couples. Not cars.”
“Life changes. Your car should too.”
Each board also carries the Flexcar tagline: “Flexcar. The first and only month-to-month car lease.”
“Flexcar is challenging the idea that drivers should be locked into years of having the same car,” said Jake Marston, Vice President of Marketing at Flexcar. “These billboards are a reminder that your car should adapt to your life, not the other way around.”
The billboard campaign builds on a year of growth for Flexcar, including. Recently, the company announced that more than 200 million miles driven by Flexcar members nationwide.
This professional campaign titled 'Monogamy is for couples. Not cars.' was published in United States in September, 2025. It was created for the brand: Flexcar, by ad agency: PJX Media. This campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted 5 months ago.
