Description
In traffic-choked city of Manila, Filipinos often excuse breaking car ban rules by claiming they’re “not from here” or they're from the province. Grab tapped into this cultural quirk with "Not From Here," a humorous film where friends dodge a traffic enforcer by pretending to be from outer space.
This professional campaign titled 'Not From Here ' was published in Philippines in August, 2025. It was created for the brand: Grab, by ad agency: Gigil. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client: Grab Philippines
Company: Grab
Regional Creative Director: Hex Ng
Head, Marketing for Mobility, GrabFin and Brand: Bea Bravo
Marketing Manager, Mobility: Maggie Bongon
Marketing Executive, Mobility: Keisha Sanchez
Advertising Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Associate Creative Director: Jillian Librodo
Associate Creative Director: Saeid Saleh
Senior Copywriter: Daryl Camit
Junior Copywriter: Angel Lyka
Intern Copywriter: Josiah Jagurin
Head of Art: Ronchris Cosme
Junior Art Director: Mil Lanes
Intern Art Director: Felichie Laroya
Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Account Director: Abi Reyes
Account Manager: Jordan Chua
Account Manager: Robert Pabiling
EP: Ms. Anne Rodrigues
Director: Chris Martinez
Unit 1 AD: Daphne Esplana
Unit 2 AD: Bombi Plata
Unit 1 DOP: Peter Frac
Unit 1 Gaffer: Daniel Payumo
Unit 1 Keygrip: Dante Payumo
Unit 1 Cam OP: Marlon Maraguinot
Unit 1 AC: Danniel Pilares, Bon-Joe Rañada
Unit 2 DOP: Mash Maguigad
Unit 2 Gaffer: Monching Ursos
Unit 2 Keygrip: Cheuai Bacalso
Unit 2 Cam OP: Marween Angeles
Unit 2 AC: Mark Saludes
PM: Red Banque
PA’s: Lailanie Munoz, Jun Banque
LM: Tara Rojo
PD: Al Angcoy
Wardrobe: Sarci Perez
Propsman: Jack Natividad
Caster: Carlos Lapira
Make up: Osh Medina
Camera, Lights & Equipment: CMB
VTR: A3
Livesound: Wonder Collab
Post: Barebones
Offline Editor: Chichi Arquero
Online Editor: Alfie Landayan
Audio: Hit Productions
Arranger: Arnold Buena
Sound Engineer: Glenn Mariano
Producer: Alex Gorne
