The Bank of Antandec 'Grand Finale'

After years of trying to outmanoeuvre Santander, the CEOs of The Bank of Antandec have finally thrown in the towel. In a new TV campaign launching today, the fictional banking executives admit defeat in spectacular fashion, performing their own rendition of 'New York, New York' as they bow out from the competitive banking sector.

The campaign, created by House 337, with Merman Branded, in partnership with Mitre Studios, Carat and IPG, for Santander's Edge credit card, represents the grand finale of The Bank of Antandec series, which has entertained audiences since 2019. The final straw for the rival bank? Santander Edge credit card's cashback offering on everything from the supermarket shop to fuel and travel spend. A proposition the Bank of Antandec just couldn’t compete with.

Dan Sherwood, Marketing Director, Santander, commented: “The Bank of Antandec has been an incredibly successful campaign vehicle for us over the years, helping us connect with audiences in an entertaining and memorable way. This grand finale perfectly captures the energy and fun behind the campaign. Having recently seen some of their staff reveal their preference for Santander's products and services, our fictional rivals have finally conceded defeat! Although it’s the end of the Bank of Antandec campaign, we’re delighted to continue our partnership with Ant &Dec going forward.”
True to their entertainment pedigree, the Bank of Antandec CEOs go out in style with a choreographed musical number that sees things not necessarily going to plan in their elaborate farewell performance. The campaign was brought to life by acclaimed director Guy Manwaring from Merman Branded.
Award-winning Manwaring brings a wealth of experience to the project, having worked across blue-chip brands including Amazon, Just Eat, Specsavers, Warburtons, McDonald's, Marks & Spencer and Halifax, picking up numerous awards at Cannes, Kinsale and the British Arrows. His keen eye for performance and comedy made him the perfect choice for this entertaining finale.
The TV-led campaign targets people who are in the market for a credit card and would benefit from earning cashback on spend they'll make anyway. The creative aims to shift perceptions and drive incremental Santander Edge credit card openings by showcasing the card's comprehensive cashback benefits.
Nick Pawlak, Client Managing Director, House 337, added: "Across six years and 15 campaigns, the Bank of Antandec has covered everything from mortgages and current accounts through to fraud prevention and financial education. Huge credit to everyone at Santander for believing in the potential of a fake bank to drive very real business results. And huge thanks to Ant & Dec who have demonstrated time and time again they are entertainment royalty and have delivered a fitting finale to the campaign."
Josh Green, Chief Creative Officer, House 337, said: "This was never just a campaign. It was entertainment. The Bank of Antandec has lived in culture for six years because it made people laugh, share, and now hopefully, sing. With this finale, it’s a great reminder of the philosophy that’s always underpinned this work. When you entertain, you earn attention in a way no media budget alone ever could.”

Gemma Nightingale, Head of Entertainment at Mitre Studios said: “The Bank of Antandec has been a fantastic campaign since its inception in 2019. We’re delighted to have worked with the talented teams at Santander and House 337, as we come to the grand finale of this multi award-winning project. The partnership between Santander and Ant & Dec is a brilliant example of how mainstream Entertainment can live at the heart of advertising – and whilst the hapless CEOs may have brought the curtain down on The Bank of Antandec, we are thrilled that the partnership will continue to evolve in exciting new ways.”
Since opening its doors in 2019, The Bank of Antandec has launched 15 campaigns picking up recognition from the Effies, DMA awards, The Drum awards and Campaign Media Week awards along the way.
The campaign launches across UK television from 13th September 2025, with the 60-second execution serving as the hero creative. The ‘Grand Finale’ is also the last campaign in the 20-year partnership between House 337 and Santander.
Although this is the end of the Bank of Antandec marketing campaign, it is not the end of Santander’s relationship with Ant & Dec, who will continue their partnership with the bank.