ADVERTISING

Grab

#SiapAntarRamadanmu

Agency: Grab Creative

Description

The PSBB regulations that are currently implemented in Indonesia, have required us to adapt to the new normal. Starting from the way we work, interact, and meet our daily needs. However, the adaptation of this new activity should not be reducing the enthusiasm and warmth of this year's Ramadan.
Through the latest Ramadan campaign #SiapAntarRamadanmu, Grab Indonesia is launching several innovations that can help our customers and delivery partners to deliver the happiness of Ramadan to them. The #SiapAntarRamadanmu Campaign is the first national campaign that is produced and processed without contact or contactless using various Grab services and involving the entire Grab ecosystem. This interesting brand movie with the interesting song is a creative result of Grab's strategy to be able to show our commitment and proximity to the people of Indonesia and Grab's efforts to provide the income opportunities for its partners.
In collaboration with Lynx Films, all brand movie production processes are organized without contact. Starting from the making of the filming property which was then delivered through GrabExpress, the need to eat during production at each home with GrabFood, briefing and directing techniques are done via video calls, to the process of making music soundtracks conducted by Adrian Martadinata alone in his home studio.

This professional campaign titled '#SiapAntarRamadanmu' was published in Indonesia in April, 2020. It was created for the brand: Grab, by ad agency: Grab Creative. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 2 years ago.

Credits

Production Company: Lynx Film

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