Nooz x Le Chat

NOOZ Optics and Philippe Geluck bring to life a collaboration that makes Le Chat a style icon.

To launch three new models from its collection, NOOZ Optics teams up with Philippe Geluck for NOOZ x LE CHAT, a collaboration that brings together the brand's contemporary design and the iconic humour of one of Belgium's best-known comic characters.

Belgian humour meets contemporary design

With LE CHAT, Philippe Geluck has created a cult character known for his offbeat humour and unique take on the world. Through this collaboration, NOOZ Optics unveils three new models that combine the brand's contemporary design with the illustrator's distinctive universe. NOOZ x LE CHAT brings together distinctive design and the unmistakable humour of an iconic character.

A campaign capturing the meeting of two worlds, shot on film

To support the launch of the three models, NOOZ Optics and unknown.collective jointly developed the idea for a campaign featuring Philippe Geluck, including a video capsule and a photoshoot. The initial idea came from NOOZ Optics, with the aim of bringing its universe together with Philippe Geluck's distinctive humour.

The campaign was shot entirely on film, creating an authentic, timeless look that reflects the distinctive spirit of this collaboration between contemporary design and Belgian humour.

With NOOZ x LE CHAT, NOOZ Optics presents a collection that does more than offer a different perspective on the world: it invites us to approach it with a little more humour.