Non-scary Halloween

Agency: Jekyll&Hyde


«There's about a 90% chance that dog will never walk out of the shelter it is going to be dumped at. If your dog is big, black or any of the "Bully" breeds (pit bull, rottie, mastiff, etc) it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed». Shelter Manager - anonymous in North Carolina

This Halloween Mitch&Me (dog’s shampoo brand) wanted to show people the real advantage of having scary big black adult «bully» breed dog. If you have one, you are lucky because no one and nothing are able to scare you anymore. Even in 2020. 

This professional campaign titled 'Non-scary Halloween' was published in Russia in October, 2020. It was created for the brand: Mitch&Me, by ad agency: Jekyll&Hyde. This Print medium campaign is related to the Pets industry and contains 3 media assets. It was submitted over 3 years ago by Mikhail of Jekyll & Hyde .


Advertising Agency: Jekyll&Hyde, Saint-Petersburg, Russian Federation
Creative Director/copywriter: Mikhail Rakov
Art-director: Anton Rusanov
Manager: Elena Palamarchuk

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