Halloween 2020 Mitch&Me (dog’s shampoo brand) wanted to show people the real advantage of having scary big black adult «bully» breed dog. If you have one, you are lucky because no one and nothing are able to scare you anymore.
The social digital campaign has received multi-million-dollar coverage in mass and social media and 12 of fighting breed dogs have found their new homes during the Halloween weekend.
This professional campaign titled 'Halloween Case' was published in Russia in October, 2020. It was created for the brand: Mitch&Me, by ad agency: Jekyll&Hyde. This Integrated medium campaign is related to the Pets industry and contains 1 media asset. It was submitted almost 3 years ago by Mikhail of Jekyll & Hyde .
Advertising Agency: Jekyll&Hyde, Saint-Petersburg, Russian Federation
Creative Director/Copywriter: Mihail Rakov
Art Director: Anton Rusanov
Motion: Dmitri Miusov
Manager: Elena Palamarchuk
Pr: Ekaterina Voskoboinikova