Nomads World Cultural Festival

Agency: Viral Agency


Mongolians have a rich cultural heritage that has created many centuries of practical farming knowledge. The roots of our cultural heritage are based on the use of nomadic animal husbandry and love for nature.

Since the 1980s, the average temperature has been increasing every year due to human activities. The great history of Mongols' nomadic culture, protecting nature, water, plants and animals has become a modern way of life. Therefore, it is important for us to protect the intangible cultural heritage, to further study it, to get to know it, and to spread it to the world.

Creative idea:
Intangible cultural heritage is a unified national value and the basis of distinct existence. To protect and encourage the intangible cultural heritage. Mongolians' traditional knowledge of nature conservation, water and mound worship are important in reducing the effects of mountain steam changes. , the Mongolian home was designed to have no damage to the soil, and Mongolians have a tradition of cleaning up the garbage around the forest when they move.

A total of 23,500 physical spectators came to the place called "Saihany Saravt" in the Gorkhi-Terelj Nature Park, the campaign site. The average time spent per person was 5 hours. The method, 1283 inheritors, 1283 inheritors, 6780 people transported by carts, 6780 people transported by carts, 135 migration events, foreigner tourism, migration culture academic research. As a result of the campaign, information reached 3,600,000 people.

For more information, visit the Nomads World Cultural Festival Facebook page:
Instagram page:
Web page:

This professional campaign titled 'Nomads World Cultural Festival' was published in Mongolia in June, 2022. It was created by ad agency: Viral Agency. This Content and OOH Outdoor media campaign is related to the Hospitality, Tourism industry and contains 6 media assets. It was submitted over 1 year ago by Advertising agency: Viral Partners.


Client: Ministry of Culture
Agency: Viral Agency
Creative Director: Dovdonbalbar T.
Senior Manager: Bolormaa E.
Account manager: Munkhzaya E.
Designer: Batbileg B.
Cinematographer: Amarsanaa R.
Production Assistant: Burenbayar O.
We are grateful to our influencers and the community for supporting our social work.


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