ADVERTISING

Carling Beer

#NoExcuse

Agency: Ogilvy

Description

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour.
Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse.

This professional campaign titled '#NoExcuse' was published in South Africa in December, 2017. It was created for the brand: Carling Beer, by ad agency: Ogilvy. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Director: Kim Geldenhuys
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Associate Creative Director: Justin Enderstein
Creative Group Head: Jenna Smith
Head of Broadcast: Cathy Day
Production Company: 0307 Films
Producer: Jo Barber
DOP: Rory O'Grady
Post Production: Deliverance
Editor: Gordon Midgley
Sound Studio: The WorkRoom
Sound Engineer: Stephen Webster
Music Supervisor: Marc Algranti
Account Team: Alexis Leih, Katie James, Matthew Richardson

Wärtsilä

ADVERTISING

iStock Essentials

Filling it up!

Artist: DusanBartolovic

iStock Signature

SLO MO LD Beer moving in a glass

Artist: simonkr

iStock Signature

SLO MO DS Light beer being poure...

Artist: simonkr

iStock Essentials

Craft beer production quality ex...

Artist: DusanBartolovic

iStock Signature

Pouring beer into glass

Artist: hoozone

iStock Essentials

Pouring Cold Beer into a glass w...

Artist: Wako Megumi

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.