The Hermit

Agency: Lucid


George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wärtsilä has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn’t believe in sharing his brilliant ideas and inventions to the world.

This professional campaign titled 'The Hermit' was published in Finland in December, 2017. It was created for the brand: Wärtsilä, by ad agency: Lucid. This Film medium campaign is related to the Finance and Industrial, Agriculture industries and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Lucid, Helsinki, Finland
Creative Director: Saara Salama
Art Director: Saara Salama
Copywriter: Jarkko Tuuri
Photographer: Kristiina Männikkö
Creative Strategy: Roope Nevander
Digital Communications Managers: Jenita Cresswell

Carling Beer


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