Description
This year, VIA Rail Canada (VIA Rail) began putting its new trains into service, and by the end of 2025, all 32 new train sets will be in operation in the corridor between Québec City and Windsor. The catch? Hardly anyone knew about it. Drawing from this observation, VIA Rail collaborated with Cossette to launch a new signage campaign called Nobody Knows. This initiative aims to share the news with the general public in a surprising way — with a massive signage campaign that doesn’t show a single picture of the new trains.
This professional campaign titled 'Nobody Knows' was published in Canada in June, 2024. It was created for the brand: VIA Rail, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Transport and Travel and Tourism industries and contains 5 media assets. It was submitted 4 months ago by Daphné Cousineau of Cossette.
Credits
Client: VIA Rail Canada
Agency: Cossette
Creative: Anne-Claude Chénier, Patrick Michaud, Gilles Legault, Jessica Fecteau, Steven Morie, Philippe Brassard, Alena Schwing
Strategy: Hugo Martin-Bonneville, Jean-Claude M. Kikongi
Account services: Nadja Décarie, Nicolas Girault, Noémie Niang
Production: Septième - Colette Dumay, Eric Lefebvre
Media agency: Touché!
