This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.
Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train - in keeping with the idea of movement.
This professional campaign titled 'Book your Comeback' was published in Canada in October, 2021. It was created for the brand: VIA Rail, by ad agency: Cosette. This Integrated medium campaign is related to the Transport industry and contains 5 media assets. It was submitted about 2 years ago by Daphné Cousineau of Cossette.
Advertising Agency: Cossette, Montreal, Canada
Media Agency: Touché!
Digital Agency: Tink
Production Company: Colossale
Sound And Engineering: Cult Nation
Post-Production: Chop Chop