Charchamang – Don't get tired

Agency: Synthesis


Despite the summer heat, life in Uzbekistan is always bustling with incredible emotions, like boiling oil in a cauldron. We are constantly busy with something: a wedding, construction, a bazaar, or any other work. The heat does not scare us. The Charchamang advertising campaign was created for our people as a wish to "keep going" and continue living such a real and fulfilling life. And if you get tired, cooling appliances from ISHONCH awaits you at home.

This professional campaign titled 'Charchamang – Don't get tired' was published in Uzbekistan in May, 2023. It was created for the brand: ISHONCH, by ad agency: Synthesis. This Film medium campaign is related to the Household Products and Retail Services industries and contains 1 media asset. It was submitted 5 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.


Advertising Creative Agency: Synthesis Tashkent
Creative Director: Farrukh Sharipov
CSD: Alina Mirzaeva
Account Manager: Yulia Gerasimova
Account Manager: Darya Gerasimova
Art Director: Tamila Mirzaeva
Creative Copywriter: Sergey Gorobtsov
Copywriter: Shirin Yusopova
Designers: Timur Aitov, Artur Salamov
Production Company: Abstract
Music: 373Loud


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