No sound needed

There are moments throughout the day when we need to feel more awake, alert and energized. Whether it’s starting a workday, staying focused during a long meeting or getting things done on a construction site.

Waking up has always been associated with sound. An alarm that interrupts your sleep, a rooster announcing the start of a new day, or a trumpet loud enough to grab anyone’s attention. They all have one thing in common: they need to make noise to wake you up. A Rockstar doesn’t.

Building on that contrast, we turned some of the most recognizable symbols of waking up into visuals where the sound disappears. A Rockstar cap takes the exact place where the sound would normally come from: the alarm clock, the rooster and the trumpet.

A visual way to show that waking up your day doesn’t always take noise. Sometimes, all it takes is the energy of a Rockstar.