Description
Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.
Insight:
In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.
Idea:
We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.
This student campaign titled 'No one likes waiting' was published in Germany in July, 2013. It was created for the brand: Bild, by ad school: Miami Ad School. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 9 years ago.
Credits
Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner
