No One has to Know

Launching November 21st, DoorDash’s new holiday campaign turns the stress of last-minute chaos into the season’s biggest inside joke: “No one has to know.”

Through a mix of long-form films, social spots, and an influencer-led mini-series, the brand showcases how DoorDash can quietly save the day, from forgotten groceries and frozen turkeys to missing gifts and gluten-free guests.

The campaign opens with “Unthawed,” in partnership with Kroger, a comedic family short in which a dad’s turkey-thawing fail becomes a DoorDash rescue mission. The follow-up, “Last Minute Rescue,” captures a parent’s scramble to replace a late holiday delivery before their child’s Christmas dreams melt down. Shorter social films like “Host Meltdown,” “Helmet,” “Package Road Trip,” and “White Elephant Caught” continue the theme, showing the ease of delivery through DoorDash – no worrying about shipping delays, damaged packages, or the dreaded “lost in transit.”

The social series features some of the internet’s favorite influencers and creators:
Boman Martinez-Reid / IG – known as the reality TV parody king on TikTok, who turns everyday life into dramatic shenanigans
Amanda McCants / IG – YouTuber, actor, and model known for skits and lifestyle vlogs
Courtney Michelle / IG – TikToker known for luxe lifestyle, fashion, and “post-baby” GRWM videos
Julia DiCesare / IG – sketch comedy and YouTuber known for writing, directing, and starring in her own comedy films
Jared Freid – standup comedian and podcast host known whose humor centers on dating, pop culture, and Millennial life

“DoorDash has always been about connection and helping people get what they need, when they need it,” said Jennifer Richardi, Head of Brand & Creative at DoorDash. “The holidays are full of good intentions and human moments that don’t always go as planned. This campaign celebrates the joy (and relief) of having DoorDash in your corner, no matter what surprises the season brings.”

Created with GUT Los Angeles and directed by Win Bates (films) and Lee Einhorn (social), the campaign builds an entire holiday world through a mix of beautifully shot films, fast-moving social content, and creator-driven storytelling. At the center of it is a universal truth: the holidays are messy, magical, and sometimes a little deceptive.

“The idea started with a simple, human insight: everyone scrambles during the holidays,” said Bruno Carvalhaes, Creative Director, GUT LA. “So instead of pretending the season is perfect, we leaned into the chaos. We built a world where DoorDash becomes your co-conspirator – the friend who makes sure no one has to know you almost forgot.”

The campaign will roll out across film, social, and creator channels throughout the holiday season; and just when you think you’ve seen it all, there’s one more secret still to come.