Just Dance 2026 Edition

Ubisoft partners with Cream and director Wiktor Piper to unveil the new Just Dance 2026 campaign.

To celebrate the release of Just Dance 2026 Edition on all gaming consoles, Ubisoft presents a brand-new campaign created by Cream and directed by Wiktor Piper. In this new film, the player isn’t transported into the game; instead, life itself transforms around them, lighting up to the rhythm of APT. by ROSÉ & Bruno Mars.

Wiktor Piper explains:
“For me, playing Just Dance is that suspended moment when reality shifts. The music sweeps you away, pulls you in, and the walls of your living room seem to disappear. From the early writing stages, together with Cream and our post-production house Katerina, we imagined moving spaces to erase the boundary between indoor and outdoor worlds—without knowing that the 2026 edition would follow this very direction. Because when you play, you’re in it, and you’re together.”

From the concept phase onward, Ubisoft worked with Cream to imagine a campaign faithful to the aesthetic of Just Dance 2026 Edition, capable of representing the game’s relentless energy and the diversity of its global community.

This early collaboration streamlined communication between creation, production, and post-production, enabling an agile workflow and exceptionally fast execution.