No More “I’m on my way” Lies – Casio Alarm Clocks
Schools: Higher Institute of Applied Arts • The Higher Institute Of Applied Arts
visual 1
visual 2
BIG BEN STREET MOCKUP
TIMES SQUARE BILLBOARD
MALL BILLBOARD MOCKUP
METRO BILLBOARD MOCKUP
Description
This humorous and relatable campaign plays on a common modern-day excuse — “I’m on my way” — which often hides the truth: the person is still in bed or just getting ready. By visualizing late risers literally trapped inside the clock, the campaign turns the classic Casio alarm into a hero of punctuality. Each visual uses surreal imagery to show the alarm hand dragging people out of their comfort zones, highlighting the tagline: “Casio… always on time.”
This student campaign titled 'No More “I’m on my way” Lies – Casio Alarm Clocks' was published in Egypt, United Arab Emirates, and United States in July, 2025. It was created for the brand: Casio, by ad schools: Higher Institute of Applied Arts and The Higher Institute Of Applied Arts. This Content, Design, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Household Products industries and contains 7 media assets. It was submitted 5 months ago.
Credits
Art Director: Suhyla Amr Eid
Under supervision of : dr eman salah
Graphic Designer: Suhyla Amr Eid
Concept & Visual Strategy: Suhyla Amr Eid
University / Institution: the higher institute Applied Arts
Country: Egypt
