Description
Historically, Lithuania has struggled with high rates of alcohol consumption and related harm. However, overall alcohol use has been declining. Despite this progress, alarming trends remain: every seventh child is introduced to alcohol at home—by their own family. This practice is often seen as a "safe" way to expose children to drinking, but research shows that parental involvement in a child’s first drink does not reduce the risks. This film challenges that belief, it's a reminder that there is so much more you can share with your child than just their first glass of beer or wine.
This professional campaign titled 'A Taste For Life' was published in Lithuania in July, 2025. It was created for the brands: Planet Youth, Vilnius City Municipality, and Vilnius sveikiau, by ad agency: Autoriai. This Film medium campaign is related to the Alcoholic Drinks, Health, and Public Interest industries and contains 1 media asset. It was submitted 5 months ago by Creative Director: Giedre Ona Sileikyte of autoriai .
Credits
Client: Vilnius City Municipality, Vilnius sveikiau
Agency: autoriai | creative agency
Creative director: Giedre Ona Sileikyte
Director: Titas Sudzius
Production company: Con Artist
Executive producer: Ieva Cern
Account manager: Emilija Indriulyte
Art director: Anta Marija Antanaviciute, Monika Mickute, Greta Vileikyte.
Copywriter: Raphael Basckin
Producer: Dominyka Berulyte
Production coordinator: Milda Buskeviciute
Production assistant: Povilas Beisys
DOP: Linas Ziura
1st AC: Ugnius Tuleikis
2nd AC: Jurgis Matulevicius
DIT: Jokubas Lapinskas
1st AD: Simonas Šaineris
Art Assistant #1: Dovydas Rakevicius
Art Assistant #2: Povilas Augustinovicius
Art Assistant #3: Jokubas Brazionis
Stylist: Aura Narmontaite
Make-up artist: Aurelija Krebsaite
Hair stylist: Deividas Katkus
Gaffer: Linas Ramauskas
Best Boy: Zdislav Jagelo
Spark #1: Rokas Kazakevicius
Spark #2: Modestas Rozenbergas
Key Grip: Augustas Gricius
Grip: Sarunas Klabys
Casting: Facebar, Jurga Kauneckiene
Boy: Orestas
Girl: Ema
Father: Jurgis
Mother: Justina
Band: Frizz
Location Manager: Mindaugas Zabelskas
Unit manager: Mantas Lileikis
Editor: Dominykas Kilciauskas
Colorist: Linas Dabriska, Madstone
Post - production: Justinas Cipkus
Music: Simas Okas, Pete&Wolf
Lyrics & Vocal: Šarukas Joneikis
