Qatayef
A tribute to El Abd’s iconic Qatayef — pure, royal, untouched.
Description
This student-produced advertisement highlights the classic Qatayef of El Abd Patisserie, portraying it as a royal dessert rooted in tradition and untouched by modern trends. The concept celebrates the authenticity of the original recipe, emphasizing that true heritage needs no reinvention. AI tools were used to generate stylized palace-inspired visuals and animated royal elements, enhancing the nostalgic and majestic tone of the film.
This student campaign titled 'Qatayef' was published in Egypt in May, 2025. It was created by ad school: The Higher Institute Of Applied Arts. This Audio, Design, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago by Graphic Designer: Jannah Hussein of The Higher Institute Of Applied Arts.
