This campaign was launched in an attempt to change the Norwegian law on sexual assault and rape. And it succeeded – the law is now about to change, as a direct consequence of the campaign.
This professional campaign titled 'No means no' was published in Norway in May, 2013. It was created for the brand: Amnesty International, by ad agency: TRY. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TRY/Apt, Oslo, Norway
Art Directors: Egil Pay, Sara Hødnebø, Caroline Ekrem
Copywriters: Lars Joachim Grimstad, Sebastian Prestø, Anders Holm
Key Account Manager: Lars Mitlid
Project manager: Marte Heiersted
Production company: One Big Happy Family
Director: Hans Petter Moland