NO! Candy Bar

School: Miami Ad School


"YES!" The original name of a candy bar. The synonym of optimism, of celebration, of willingness. “Be a YES-MEN!” they say! Well, NO. Sometimes it is ok to say NO! Nestlé introduces a new limited edition, the "NO! Bar". Wave it in the face of everybody needing it!

This student campaign titled 'NO! Candy Bar' was published in Germany in April, 2020. It was created for the brand: Nestlé, by ad school: Miami Ad School. This Print medium campaign is related to the Confectionery, Snacks industry and contains 7 media assets. It was submitted about 4 years ago by Student: Noé Cassi of Miami Ad School.


Advertising School: Miami Ad School, Berlin, Germany
Art Direction, Copywriting: Noé Cassi
Original Concept Team: Alexa Bortz, Noé Cassi, Javier Granados Romero


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