Nike NBA Connected Jersey

Agency: AKQA


The Nike NBA Connected Jersey brings basketball fans everywhere closer to their favorite athletes through exclusive content, gear and experiences. Fans simply tap their smartphone to a NikeConnect chip in the jersey’s jock tag to launch a customized digital experience, unique to the player on their back. The jersey not only strengthens the fan-to-athlete relationship, but also provides athletes and teams a groundbreaking insight into who and where their fans are, allowing them to offer up personalized messages and rewards.

This professional campaign titled 'Nike NBA Connected Jersey' was published in United States in September, 2017. It was created for the brand: Nike, by ad agency: AKQA. This Integrated medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 5 years ago by Group Creative Director: Tim Mac of AKQA.


Advertising Agency: AKQA, New York, USA
Creative Director: Johnny Budden
Senior Account Director: Nic Camacho
Program Director: Chris Yew
Head of User Experience: Kim Laama
Head of Technology: David Justus
Creative Directors: Carlos Matias, Tim McDonell
Art Directors: Antoine Christian, Felipe Yamaoka
Copywriter: Devin Altman
Motiongraphics Designer: Cody Rubino
Senior UX Designer: Liz Tervenski
User Experience Lead: Gabriel Beck
Technology Directors: Wesley Donaldson, Yi Liu
Senior Web Developer: Frankie Pugliese
Asc Web Developer: Chewy Wu
QA Lead: Alona Bodik
Senior Developer: Dimitriy Markovskiy
Senior Strategist: Elisa Peebles
Analytics Supervisor: Juan Pacheco
Account Supervisor: Faris Raucci
Project Manager: Mutaurwa Mapondera
Program Manager: Tim Stevenson
Designer: Anika George
Head of Product and Experience: Brandon Burroughs
Global Brand Digital Director: Tom Kydd
Senior Director of Product Management: Michael Hailey
Senior Brand Director, Global NBP Partnerships: Phil Cook
Creative Services Manager: Dustin Freeman
Senior Project Manager: Christine Barnowsky


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.