The Sex Change

Agency: envision


Equality between men and women. It's still an issue - also in sports where female athletes struggle to get the recognition they deserve.
To make the point, Danish sports brand hummel made all the players on the national women's football team change their sex on Facebook from female to male - right before the European Championships.
The Sex Change sparked a huge debate in the media. And reminded the Danes to keep pushing for gender equality. Yet another way of inspiring young girls to believe in themselves. And equality for all.

This professional campaign titled 'The Sex Change' was published in Denmark in July, 2017. It was created for the brand: Hummel, by ad agency: envision. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: envision, Denmark
Art Director: Rasmus Saaby Bentzen
Copywriter: Peter Boe
Account Executive: Tomas Olesen
Chief Creative Officer: Jesper Herholt
Awards Manager: Anders Christiansen
Editor: Uffe Kjær Thomsen
Special Credit: Morten Lund


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