Nike -

Agency: Leto


To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.

This professional campaign titled 'Nike -' was published in Russia in May, 2013. It was created for the brand: Nike, by ad agency: Leto. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov


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