The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
This professional campaign titled 'Gone in 5 seconds' was published in South Africa in April, 2013. It was created for the brand: Audi, by ad agency: Ogilvy. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.
Case Study: https://www.youtube.com/watch?v=ABJYQhNW2f8
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz