ADVERTISING

Audi

Gone in 5 seconds

Agency: Ogilvy

Description

The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

This professional campaign titled 'Gone in 5 seconds' was published in South Africa in April, 2013. It was created for the brand: Audi, by ad agency: Ogilvy. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 9 years ago.

Credits

Case Study: https://www.youtube.com/watch?v=ABJYQhNW2f8
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz

ADVERTISING

iStock Essentials

Audi Q3 2.0 TFSI S-line

Artist: y_carfan

iStock Signature

Audi A4 Quattro Sedans

Artist: shaunl

iStock Signature

Audi A3 Quattro steering wheel

Artist: andipantz

iStock Essentials

White Audi A6 (C 7 series) in Ch...

Artist: code6d

iStock Essentials

White Audi e-tron car moving on ...

Artist: YuriyVlasenko

iStock Signature

Audi Q5 SUV

Artist: ChrisHepburn

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.