Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Bronze Winner
[World’s First Film Shot by a Car] In an era of ad skepticism where people avoid advertisements at all costs, Hyundai Motor Company broke away from advertising norms. Instead, it focused on creating entertainment content that consumers could willingly experience and enjoy. 「Night Fishing」 is a short film shot entirely using 7 IONIQ car cameras. It was officially screened nationwide with a revolutionary $1 ticket for its 13-minute runtime. Consumers, drawn to its high quality, gladly paid to watch the ad in theaters. The resulting buzz not only generated unprecedented PR success but also significantly boosted IONIQ's brand preference.
This professional campaign titled 'Night Fishing' was published in South Korea in May, 2025. It was created for the brand: Hyundai Motor Company, by ad agency: Innocean. This Film medium campaign is related to the Automotive and Personal Transportation and Movies industries and contains 4 media assets. It was submitted 7 months ago.
Credits
Advertising Agency: INNOCEAN, Seoul
Client: Hyundai Motor Company, Seoul
Production Company: Markenfilm Asia, Seoul
Post Production Company: Planit Production, Seoul
Production Company: Stannum, Seoul
Film Studio: MEGI BLUE, Seoul
Film Studio: GONGBAEK, Seoul
Editorial Company: HYPE, Seoul
Visual Effects Company: LOCUS, Seoul
Sound Design Company: Stone Sound, Seoul
Chief Creative Officer: Jung A Kim, INNOCEAN
Creative Director: Nari Moon, INNOCEAN
Copywriter: Doyu Yang, INNOCEAN
Copywriter: Seung-Ha Rhee, INNOCEAN
Art Director: Eun-Ha Oh, INNOCEAN
Creative Technologist: Hye-Dong Roh, INNOCEAN
Producer: Bae-Seong Kim, INNOCEAN
Chief Account Director: Hak-no Hayden Yun, INNOCEAN
Senior Account Director: Gye-Eun Chang, INNOCEAN
Account Director: Bo-Kyung Kim, INNOCEAN
Account Director: Min Kang, INNOCEAN
Account Executive: Sarah Yuna Choi, INNOCEAN
Account Executive: Sejin Sam Kim, INNOCEAN
Global Chief Marketing Officer, Head of Brand Marketing Division: Sungwon Jee, Hyundai Motor Company
Head of Brand Experience Sub-Division: Jumi Kim, Hyundai Motor Company
Head of Brand Experience Group: Bongjo Kang, Hyundai Motor Company
Head of Marketing Team: Sae-mi Shin, Hyundai Motor Company
Senior Manager: Seokhyun Alex Oh, Hyundai Motor Company
Manager: Boyoung Joo, Hyundai Motor Company
Manager: Jiyeon Che, Hyundai Motor Company
Manager: Eugene Song, Hyundai Motor Company
Director: Byoung-Gon Moon, freelancer
Actor: Sukku Son, Stannum
CEO: Suyoun Choi, Stannum
Executive Producer: In-Ah Lee, Markenfilm Asia
Executive Producer: Young-Hwi Seo, Planit Production
Producer: Moonju Jeong, Planit Production
A Cam Operator: Kyuyeon Lee, MEGI BLUE
B Cam Operator: Wonwoo Jung, GONGBAEK
C Cam Operator: Taewoo Kim, GONGBAEK
Editor: Jung-Hoon Lee, HYPE
Assistant Editor: Hyeon-Jun Kim, HYPE
VFX Artist: Chohwi Park, LOCUS
VFX Artist: Heeji Kim, LOCUS
VFX Artist: Hyeongbin Yoon, LOCUS
VFX Artist: Yookyung Hong, LOCUS
VFX Artist: Jiyoung Kim, LOCUS
VFX Artist: Chiyoung Park, LOCUS
VFX Artist: Youjin Lee, LOCUS
Sound Designer: Heekook Hur, Stone Sound
Assistant Sound Designer: Hyunji Shin, Stone Sound
Assistant Sound Designer: Ehyun Moon, Stone Sound
