Hyundai Hyundai Motor Company

„The ad that should have been.“

Agency: Jung von Matt


To celebrate the comeback of Hyundai’s first concept car, the Pony Coupe, we gave the legendary model its first ever ad: the one that it should have had back in the 1970s. The long-copy print ad faithfully replicates car ads of the era, giving today’s car enthusiasts a dose of the golden age of automotive advertising.

This professional campaign titled '„The ad that should have been.“' was published in South Korea in July, 2023. It was created for the brands: Hyundai and Hyundai Motor Company, by ad agency: Jung von Matt. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.


Agency website:
Advertising Agency: Jung von Matt/SPREE, Berlin, Germany
Executive Creative Director: Jan Harbeck
Creative Director: João Peixoto, Sarah Buggle
Art Director: Gonçalo Martinho, Boreum Kim
Copywriter: Julia Machado, Harvey Wilks, Juan Kebork, Laura Kneer
Executive Account Director: Albert Hornbach
Project Manager: Marlene Bauer
Postproduction Company: Stefan Eisele Postproduction
Postproducer Stills: Stefan Eisele

Brand website:
Client: Hyundai Motor Company
Chief Marketing Officer, Head of Brand Marketing Division: Sungwon Jee
Head of Brand Experience Group: Jumi Kim
Head of Brand Communication Team: Saemi Shin
Senior Manager of Brand Communication Team: Dahoon Chung
Senior Manager of Brand Communication Team: Taeyoon Lee


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