NFT Against Torture
To raise money to open an office of Crew Against Tortures in Saint Petersburg. Given the censorship due to the war and political pressure on the media.
We picked 13 artists to create Russia's first NFT collection for a non-profit organization.
We reinvented 50 ruble bills, which depict torture, illegal detention and other symbols of violence instead of the usual attributes of Petersburg.
In support of the campaign, we launched a website that showed an alternative "horror" side of the city in the thriller style of the famous illustrator Saul Bass.
This professional campaign titled 'NFT Against Torture' was published in Russia in March, 2023. It was created for the brand: Committee Against Torture, . This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 2 months ago.
Creative Director: Nikita Labutin
Creative Director: Sergei Iliukhin
Art Director: Sergey Bortsov
Art Director: Victoria Zh
Strategist: Daria Berezovskaya
Web Development Team Lead: Alexandr Soldatov
Web Development Team: Mateca
Digital Producer: Antonina Ganicheva
Copywriter: Natali Bredikhina
Copywriter: Irina Nikitina
Designer: Inga Bulanenkova
Producer: Egor Kvashnin