NEXT PHASE OF M&M'S® SUPER BOWL LVII CAMPAIGN UNVEILED
The M&M'S® Brand is known for humor and colorful fun, entertaining fans while on a mission to create a world where everyone feels they belong – a world for all funkind. This year's Super Bowl LVII campaign continues to bring the fun with unexpected plot twists and humorous scenarios, designed to surprise and delight fun-loving fans leading up to and during the Big Game.
Last week, the brand announced that the spokescandies would be "taking an indefinite pause" in the lead up to Super Bowl LVII and that award-winning actress, musician and producer, Maya Rudolph, would be the star of M&M'S Super Bowl LVII commercial. Since it was announced that Rudolph would be starring in the commercial, she has implemented a number of changes including renaming the brand as Ma&Ya's and adding her face to the chocolate candies' outer shell.
Today, the star of the brand's Super Bowl LVII ad introduced her biggest and most brackish innovation to-date. We encourage all of those who have been following the campaign's journey to view the "clamderful" announcement here. We also encourage those who are just catching up to view the increasingly zany brand updates here and here.
While Rudolph has added her own comedic flare to the brand, bringing the humor and fun ahead of the Big Game, the beloved M&M'S spokescandies have been enjoying the opportunity to explore their outside passions in advance of their return to their long-term and official roles after Super Bowl LVII. The spokescandies have relished in new activities, reflective of their unique personalities, staying true to the M&M'S mission of bringing people together through fun and belonging.
This professional campaign titled 'Next Phase Unveiled' was published in United States in February, 2023. It was created for the brands: Mars and M&M's, . This Film medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted about 2 months ago.