Agency: R/GA


Brazil has a population of 60 million millennials—a digitally savvy group, many of whom are just not satisfied with the banking experience provided by traditional institutions. So Bradesco—one of Brazil’s largest banks—set out to reinvent banking for the digital age, with an entirely new proposition, an innovative business model, and a reimagined branding and design process. The result is 'next', an entirely new mobile-only bank that empowers millennials and seamlessly integrates into their lifestyle. With functional design and the latest technology at its core, 'next' is changing the way a generation banks.

This professional campaign titled 'Next' was published in Brazil in October, 2017. It was created for the brand: Bradesco, by ad agency: R/GA. This Digital medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: R/GA São Paulo, Brazil
SVP Managing Director: Fabiano Coura
VP, Technology and Production: Edson Sueyoshi
Executive Creative Director: Saulo Rodrigues
Creative Director: Vicente Silva
Designers: Wagner Veloso, Patricia Belo, Bruno Reis, Italo Bertolacci, Maurício Gomes, Alex Moers, Ilan Orangel
Experience Design: Tiago Franco, Julian Gonçalves, Jaqueline Mattioli, Thommy Nozaki, Gustavo Balestraci, Tiago Pimentel, Luis Ottino
Copywriters: Tom Vouga, Cassiano Leonelli, Maurício Bina, Luiza Sá, Thais Boaventura, André Atássio
Motion Design: Andrea Senise, Tiago Souza, Bruno Jorri
Content Production: Leonardo Jesus, Caroline Bonani, Beatriz Couto
Producers: Flaviano Guerra, Rhaissa Victor, Amanda Zambrana, Ismael Pereira, Andre Mansano, Rafael Mansano
Mobile Dev Android: Marcio Garcia, Eduardo Rodrigues, Guilherme Sant'Ana, Walky Silva, Joao Vitor Carmo, Djalma Passos, Felipe Trova, Victor Moraes
Mobile Dev iOS: Antonio Junior, Ygor Pessoa, Rafael Letro, Arturo Sekijima, Felipe Santolim, Andre Faria, Lucas Farah, Rodrigo Delducca, Lucas M
Quality Assurance: Wilson Souza, Bruna Sousa, Lucas Bolato, Carlos Carvalho, Lucas Nagaoka, Thiago Dall'Ovo
Strategy: Marcia Aguirre, Karina Corchs, Thiago Delfino, Bruno Delfino
Marketing Sciences: Hugo Nakahara, Juliana Rosario, Thalita Balestero
Client Services: Tatiana Hawthorne, Juliana Nascimento, Lilly Mattão and Luana Lopes
Client Approval: Mauricio Minas, Luca Cavalcanti, Jeferson Honorato, Vitor Melo, Luciana Casteluci, Edilson Frontinelli


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