Description
Saudi Arabia has one of the highest obesity rates in the world, with 50% of the population clinically overweight. Ariyadiyah, Saudi Arabia's leading sports newspaper noticed that more people prefer to read about sports than actually participate in it, that is why on World Health Day, we took action. We removed our newspapers from the racks, and put them on the streets. Instead of printing the news, we printed giant editions that people can play sports on.
This professional campaign titled 'Newspaper Courts' was published in Saudi Arabia in April, 2023. It was created for the brand: Ariyadiyah Newspaper, by ad agency: SRMG Labs. This Ambient, OOH Outdoor, and Print media campaign is related to the Media industry and contains 4 media assets. It was submitted over 1 year ago.
Credits
Creative Agency: SRMG Labs
Client: Ariyadiyah Newspaper
Production House: VIP Films
