Ugly heads

Agency: Cossette


Faced with a very competitive market, Cossette and Forevergreen decided to stand out from the crowd with an original campaign to carve out a place in the hearts of Quebecers and on the ground.

“With the return of the warmer weather, lawn care once again becomes a priority for many, and Forevergreen’s experts are available throughout Quebec to meet this need. We’re delighted with this first collaboration with Cossette. It perfectly expresses the originality and simplicity we were aiming for to communicate with our target audience,” said Benoît Lamoureux, Vice-President, Development, at Forevergreen.

“No one likes to find weeds on their lawn, and when they start to rear their ugly heads, we yank them out and they come back in force, which often gives us the impression that they’re mocking us,” added Richard Rochette-Villeneuve, Creative Director at Cossette.

This professional campaign titled 'Ugly heads' was published on April 11, 2023. It was created for the brand: Forevergreen, by ad agency: Cossette. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 1 year ago by Daphné Cousineau of Cossette.


Advertiser: Forevergreen
Agency: Cossette
Vice-president, Creative advertising: Anne-Claude Chénier
Creative director: Richard Rochette-Villeneuve
Creative: Sébastien Forget, Nicolas Baillargeon
Strategy: Hugo Fournier, Valentin Roux-Dufort
Product: Zoé Béland, Benjamin Huot
Production agency (Septième): Joannie Roy
Linguistic services (Septième): Annie Rousseau, Carol-Ann Savick
Media agency: Cossette Media
Production house: Nova Film
Director: François Lallier
Post-production: Studio Élément
Sound: Studio Expression

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